Maison Boucheron Celebrates Opening of Boutique in Jeddah

Legendary Parisian Jeweler brings iconic creations and signature watches to Saudi Arabia

JEDDAH, Saudi Arabia – October 2015: The Maison Boucheron celebrates the opening of its new boutique in Saudi Arabia at El-Khayyat Center, Jeddah, where it welcomes its customers for the first time in Saudi Arabia to a brand new concept inspired by the renowned Parisian jeweler. Boucheron is expanding its presence with this Parisian-style boutique to offer its iconic creations to the kingdom’s elite clientele.


The Boucheron Hôtel Particulier: A tribute to Light

Bringing a new level of Parisian luxury to Jeddah, this 100 sqm boutique was designed to reflect the contemporary Hôtel Particulier of the Maison Boucheron. Its light marble façade was inspired by 26 Place Vendôme, the historic address chosen by Frédéric Boucheron in 1893.

Upon entering the customer is immersed in a white and champagne coloured décor that celebrates the exceptional luminosity of the famous Place Vendome boutique. Inviting customers to delve into the graceful setting, the boutique evokes a relaxing aura to create a unique welcome and an exceptional buying experience.

The Boucheron Creations

Emblematic timepieces will be presented alongside iconic jewelry creations, such as the graphic Quatre and the timeless Ava. The Serpent Bohème collection will be found here, a tribute to the love story between Frédéric Boucheron and his wife Gabrielle. Boucheron’s watchmaking art will also take center stage with the new Epure collections. A selection of High Jewelry pieces such as Pompon is also offered to Saudi Arabia’s discerning clientele.

Five Star Service

Renowned for the excellence of its hospitality for more than 157 years, the Maison Boucheron welcomes its customers as it would its friends. Over all these years it has forged very strong ties with its distinguished clients by offering unique creations to accompany them in celebrating the most important moments in their lives.

In the finest tradition of French High Jewelry, Boucheron also offers a special order service with an exceptional experience, guiding the client in every step of the creation.